New campaign backs older workers

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The Human Rights Commission has launched a new video awareness campaign aimed at highlighting the value of older workers.

The Power of Oldness, launched by Age Discrimination Commissioner, Susan Ryan and Minister for Employment, Senator Eric Abetz exposes the stark difference between the skills and strengths mature workers offer employers and organisations, with the discrimination they face when trying to gain or maintain jobs.

It is a web campaign aimed at raising awareness about the value of workers over the age of 50, with the video as its centrepiece.

Ms Ryan said Australians were living through a massive demographic change, but community attitudes, employer practices and business strategies seemed to ignore this.

“The Power of Oldness campaign will, we hope, prod everyone to recognise and act to stop age discrimination,” Ms Ryan said.

Rights Commission launches video

“Research undertaken by the Australian Human Rights Commission has found that one in 10 employers won’t recruit people over the age of 50.”

She said it was important that the experience and talent of older workers was highlighted as they already contributed to business and the community and had much more to offer.

Senator Abetz said the campaign was a way of getting the message about the value of older workers, to people of all ages around Australia.

“The video juxtaposes reality and perceptions in what I consider to be an active, pacey and poignant presentation,” Senator Abetz said.

More information on the Power of Oldness can be found at this PS News link.

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